SAS - A fresh approach to accounting

We are a growing firm of accountants offering a complete service for small businesses, from start-up advice to ongoing support; for sole traders, companies and partnerships. We advise on all aspects of bookkeeping, accounting, and taxation matters.

We are proud to be a member of the Association of Accounting Technicians, giving clients the confidence in our skills, knowledge and professionalism from a regulated firm and giving a piece of mind in the service offered.


Since leaving school Simon has worked within Accountancy Practices or accounts departments. He has seen that businesses have changed and their accounting functions need to as well. The history of ‘double entry’ bookkeeping will never change, but there are much better and ‘exciting’ ways to deal with these processes now.

Mission and Vision

We want to bring efficient and worthwhile accounting processes to small businesses, without the fear that generally goes with maintaining your books and records. With the changes in cloud accounting this type of technology is now available to all businesses.

What can we do for you?

We can streamline your bookkeeping processes to give you accounting information in real time, so you can react to the events in your business. We can prepare year end Financial Statements and Tax Returns and advise you of all your pending tax liabilities, all in good time to ensure you have adequate time to plan your payments. We prepare Self Assessment Tax Returns for individuals and partnerships, ensuring all deadlines are met. We haven’t missed one yet! We also do VAT returns, payroll processing and hosting of Registered Offices.

What makes us different?

We are a modern forward thinking firm, with fresh ideas to help you and your business. We keep explanations jargon free and tailor our service to your needs.

Meet the Team!

Simon Robinson MAAT


Simon trained and qualified with a top 20 London firm and has worked with a variety of businesses before setting up his own. 
In his spare time he enjoys rugby and riding his motorbike, as well as keeping track of his 3 daughters!

Sue Davis ATT (Fellow) FFTA

Tax Consultant

Sue  has been involved in all aspects of tax for several years. Having worked with large organisations and specialising in handling tax affairs for ex-patriates, Sue went on to form DAA Tax Accountants with her husband; Peter. Sue recently merged DAA with SAS to bring together a wealth of experience and knowledge for our clients. Sue acts as a Tax Consultant to the wider client base.

Danielle Newland FMAAT


Joining in May 2019, Danielle is one of our senior accountants bringing 11 years of experience to the team. She does all aspects of accounting from payroll to preparing accounts. When she's not hard at work, Danielle enjoys cooking and spending time with her son.

Jasmine Cox ACCA


Jas started working at SAS in August 2018 and is ACCA qualified.  She spends most of her time preparing year-end accounts and self-assessment tax returns as well as working with clients on site.  Jas is a football coach and is part of the Army Reserves.  Don't mess with her!

Amy Celebi MAAT


Amy is a newly qualified accountant who does general bookkeeping. 

Lucy Wildash MAAT


Lucy joined the firm in September 2016 at the beginning of her accountancy studies. 3 years later she achieved her goal and is now a fully qualified accountant. Lucy provides support to other members of the team by helping to process and prepare draft documents such a VAT Returns and Accounts.

In her free time she enjoys going to rock concerts and having drinks with family and friends. 

Elouise Mullis MAAT


Elouise joined SAS in October 2018 and is AAT qualified.  She supports clients with their bookkeeping and VAT returns as well as preparing year-end accounts.  

Elouise spends her spare time running after her 3 year old daughter and enjoys gardening and cooking.

Ashleigh Barry

Admin Support

Ashleigh has worked at SAS within a variety of roles, and now provides administrative support to our corporate clients on a part time basis. In her spare time Ashleigh specialises in providing professional foot care.

Vicky Wells


Vicky joined SAS Accounting Services at the end of June 2018, her role within the company is Office Administrator. Having many years of experience within admin, this is the first accountancy company Vicky has worked for and is looking forward to the new challenges that come her way. Vicky loves spending time with her two sons and the rest of her family and friends.

Kaya Venables

Admin Support

Kaya joined SAS Accounting services in February 2019 as an apprentice to gain her Business Administration Level 3 qualification. Her job consists of helping complete admin tasks and is also responsible for our social media accounts. 

When she's not in the office, Kaya enjoys spending time with her chickens and going out for drives.

Danine Coverdale MAAT

Trainee Accountant

Danine, who is  AAT Qualified, joined the SAS Accounting team at the beginning of 2017. Danine specialises in providing bookkeeping, VAT returns and payroll for her clients. Danine works both on and off-site, visiting her clients regularly at the end of each month as part of her payroll support. 

Danine is currently on maternity leave.

We can partner with you to help you succeed

We walk alongside our clients to help give them the support they need to grow and boost their business forward. With us you don't need to feel like you're battling it alone in your business — we can help!